The course will introduce students to the concepts and theory of sport marketing, event management, and sport sponsorship. Under the expert guidance of international lecturers, the fundamental reasoning of these topics will be discussed and applied to specific practical cases. Learning outcomes On successful completion of this course, student is able to demonstrate an understanding of the elements behind the concepts and models of marketing, event management, and sponsorship in sports. Mode of completion Lectures and seminars (20h), pre-assignment, group work presentations, lecture diary, writing assignment. Material Reading for pre-assignment to be announced before the module.
This program can be taken for 2 ECTS of 4 ECTS.
- For 2 ECTS: Active participation in lectures 15 %, group work 25 % and lecture diary 60 %.
- For 4 ECTS: Active participation in lectures 15 %, group work 25 % and lecture diary 20 %. + written paper of 10-12 pages 40 %.