City culture is a unique attraction for the visitors to gain a special experience and education. This course examines the culture resources of the cities in China and develops a theoretical framework to understand the development of city culture for city destinations. Through 2 days' field trip to the main cultural attractions in Shanghai, students are required to analyze the development plans and marketing strategies for these destinations.
Prof. SHEN Han received her PhD from China Academy of Social Sciences, Master in Marketing from Nottingham University, UK and Bachelor in Economics from Fudan University. She has worked at Hong Kong Polytechnic University as a post-doctoral fellow (2006-2008), at George Washington University (2012) and Pennsylvania State University (2014-2015) as a Visiting Scholar. Dr. Shen has published more than 50 academic papers and 5 books in the research fields of city culture development, city tourism, consumer behavior and destination marketing.