City culture is a unique attraction for the visitors to gain a special experience and education. This course examines the culture resources of the cities in China and develops a theoretical framework to understand the development of city culture for city destinations. Through 2 days' field trip to the main cultural attractions in Shanghai, students are required to analyze the development plans and marketing strategies for these destinations.
Prof. SHEN Han received her PhD from China Academy of Social Sciences, Master in Marketing from Nottingham University, UK and Bachelor in Economics from Fudan University. She has worked at Hong Kong Polytechnic University as a post-doctoral fellow (2006-2008), at George Washington University (2012) and Pennsylvania State University (2014-2015) as a Visiting Scholar. Dr. Shen has published more than 50 academic papers and 5 books in the research fields of city culture development, city tourism, consumer behavior and destination marketing.
4 Jul 2019 - 3 Aug 2019
|level||Bachelor / Undergraduate|
|Credits||2.0 Local Credits|
|Program fee||15,180 CNY|
|Accommodation fee||1,650 CNY|
|Extra information about the fee:
There is an application fee of CNY 400. Housing costs may vary between 1650 and 3000 yuan depending on the type of accommodation.
|Application deadline||26 May 2019|
1. College students above 18 years of age with sufficient English proficiency.
2. The general state of the applicant’s health should be good enough for him/her to pursue the course of study at Fudan.