Relevant issues in the field of product development and consumer behaviour will be presented and discussed in the plenary presentations and during the company visits. A Product Development case is part of the course. It provides a step-by-step overview of the product development process and it gives participants the opportunity to practice team work in a product development context.
What you will learn
Successful product development requires a joint input from people with different backgrounds. In global food industry multidisciplinary teams work on product development; one of the reasons that team working skills are highly valued by industry. This course is mimicking life as if you were an employee in a company. You will learn about the key factors being critical to the success or failure of innovations, about the availability of new technologies and you will practice team work.
The course comprises four days of lectures, workshops and team work on a product development case. One day is dedicated to company visits. Lecturers and experts are from Wageningen University, AgroParisTech, Heineken, Mars and Unilever.