The globalization of business has brought about a demand for leader and managers who are able to accomplish their objectives by working effectively outside the boundaries of nation, function, profession, and organization, and as well as their cultural and ethnic reference groups.
At the end of this module, participants will be able to:
Introduction to the global business environment and cross cultural management; Developing your Soft Skills for Today and Tomorrow in a Global World; Understanding cultural differences; The importance of communication in negotiation across boundaries; Doing business in the Middle East, Latin America, Asia, Europe, Africa, and North America; How to succeed working overseas: Building great leaders; Business case studies: The international sucess of McDonald’s Corporation, the «Starbucks» revolution, the failure of Wal-Mart in Germany, etc.
21 Jan 2019 - 25 Jan 2019
|level||Master / Graduate|
|Program fee||500 EUR|
|Extra information about the fee:
No additional tuition for students from partner institutions.
|Application deadline||15 November 2018|