Program archived

This program was offered in the past. This program might be offered again, but to be certain contact the organizing institution of this program. For current programs view all programs, or see the current offer by Aarhus University.

Language and Marketing

Aarhus University

Marketing communication and research heavily rely on language. Advertisers use language to convince consumers to buy a certain product. Market researchers ask consumers what they think about a product or what kind of product consumers think they need. Obviously, the success of such marketing efforts depends on linguistic and psycholinguistic processes. This course provides a range of interdisciplinary contents and sources recent empirical work. It has high practical relevance for applied research on marketing communication.

Location Aarhus, Denmark
Period
2 Jul 2019 - 19 Jul 2019
level Master / Graduate
Credits 10.0 ECTS
Program fee 690 EUR
Accommodation fee 490 EUR
Extra information about the fee:
Exchange students: No Fee

Freemovers, EU/EEA: 690 EUR

Freemovers, NON-EU/EEA: 1717 EUR

Books, course materials, social programme, and housing are not included in the fee.
Application deadline 1 April 2019
Entry requirements:
Course specific:

A Bachelor's degree in Economics and Business Administration or a related degree.

General:

Exchange Students: nomination from your home university

Freemovers: documentation for English Language proficiency

You can read more about the admission here: https://international.au.dk/education/admissions/summeruniversity/how-to-apply/
Contact information: