The course will introduce students to the concepts and theory of sport marketing, event management, and sport sponsorship. Under the expert guidance of international lecturers, the fundamental reasoning of these topics will be discussed and applied to specific practical cases. Learning outcomes On successful completion of this course, student is able to demonstrate an understanding of the elements behind the concepts and models of marketing, event management, and sponsorship in sports. Mode of completion Lectures and seminars (20h), pre-assignment, group work presentations, lecture diary, writing assignment. Material Reading for pre-assignment to be announced before the module. This program can be taken for 2 ECTS of 4 ECTS. For 2 ECTS: Active participation in lectures 15 %, group work 25 % and lecture diary 60 %. For 4 ECTS: Active participation in lectures 15 %, group work 25 % and lecture diary 20 %. + written paper of 10-12 pages 40 %.
This course is intended to introduce students to some significant debates within British film studies through a focus on three key areas underpinning the varied representation of London on film: landmark London as a cinematic city, the divergent spaces of London, and capital’s relationship to film genres. Major strands will include the relationship between London, the advent of moving images and the birth of the cinema industry; the cultural role of cinema within the capital through the importance of institutions such as Film London, the National Film Theatre and the British Film Institute: the cinematic portrayal of the capital and its intersection with particular genres, styles, filmmakers and historical periods; London as both ‘realist’ and ‘fantasy’ wonderland; the evolution of London (as relayed on film) as a thriving urban space marked by increased gentrification, cosmopolitanism and architectural redevelopment; and the recent restaging of London’s cityscape as the site for new forms of blockbuster cinema. Films screened across the module will explore both the tribulations of fictional Londoners such as James Bond and Mary Poppins, but also focus on its real-life inhabitants that have dually shaped and contributed to London’s own big-screen history as a cinematic city. Within each session, the course will draw on both historical critical material and current film studies writing to provide an overview of the evolution of discussions within film studies around British cinema (and its future). The wider concerns of theoretical writing about both London and its place within the Empire, and about the city within film as a potent symbol of modernity will form a persistent element of the course, as we carefully map in detail the cinematic landscape of the capital. By the end of the module, you should have: a firm grasp of British film history from 1896 to the present, both in terms of production cycles and contexts and in terms of relevant critical debates and movements. a clear understanding of the range of cultural material circulating in British culture and the ways in which these feed into the representation of the nation, and particularly of London, on the screen. had an opportunity to do independent research using major London-based resources such as the BFI Southbank and Mediatheque, as well as a range of museums, galleries and libraries. Students will have a clear grasp of the theoretical issues around the representation of the city and the relationship between screen images and images in other media, both official and unofficial.
Focusing on the key turning points in the history of western medicine e.g. the advent of hospitals, the role of public health, the rise of biomedical research, this course offers insights into medicine’s past, asks what has shaped contemporary medicine and how do people study it. By exploring five kinds of medicine – Bedside, Library, Hospital, Community and Laboratory – this course charts the shape and content of the history of western medicine from the Greeks to the present day. It looks at the role of doctors, patients, diseases and society’s reaction to them over time and asks how medicine, disease and health have been motors for change. The course encourages its participants to understand how contemporary medicine differs from but is indelibly marked by its past. By directed use of primary and secondary sources it introduces participants to the methods and tools of research in the history of medicine and encourages the critical analysis of differing historical interpretations, including the participant’s own.
This is an introductory photojournalism class located in Barcelona, a city renowned for its natural beauty and rich heritage. We will learn the basics of a DSLR camera and learn how to shoot in manual mode. We will also learn the basics of videography while shooting with mobile phones and will work together as a group to learn basic photo editing techniques and the proper captioning of photographs. Every day we will shoot an assignment for the course and share work on a group Facebook page. All this will be done while we explore Barcelona. - Every day students will shoot an assignment for the course and share work on a group flkr/facebook page. All this will be done while we explore Barcelona, Spain’s beautiful city on a beach. - With Art Nouveau mansions on elegant avenues and amazing architecture, creating a visual narrative in this vibrant city will be a rewarding challenge. - In addition, we will visit local TV stations and newspapers such as Mundo Deportivo and Diario Sport, and meet with journalists stationed in Barcelona.