Shanghai Summer School’s intensive program is designed for those who don’t take compromises. Even if it means they have to push themselves further and harder. This intensive programme is meant for those who want to have a summer they will never forget, but only have two-weeks to spare. The intensive two-weeks move along the same dizzying beat as the city, filling each day to the last second, but never compromising on quality. With Chinese language lessons in the mornings forming the main framework, your afternoons will be spent delving deeper into Chinese culture and the city of Shanghai. The program includes signature Shanghai Summer School lectures and cultural workshops in half the amount of time, forming an intensive but still comprehensive experience. If you have limited time but you still want to experience summer with us at Shanghai Summer School, this program is perfect for you.
Innovation is one of the most important issues in business research today, as it is fundamental for sustainable business success. Innovation leads to improved consumer lives, through better quality products and services and lower prices, and to improved business performance, through transforming old as well as creating new markets. An increasing number of companies also recognize that moving to a service perspective provides additional value to customers, as the customer’s needs can be better emphasised and an improved solution perspective can be taken. This leads companies to rethink their businesses processes. Often they soon recognize that standard product innovation processes do not fit the service innovation perspective. Hence, it is important for managers to familiarise themselves with service innovation processes and the respective tools to ensure their successful implementation. To realise this, the stream of service design helps by introducing a creative and sound approach to service innovation. It focuses on bringing together teams by providing a structured process. Additionally, service design thinking facilitates brainstorming and solution creation through various tools and methods. As a manager it is crucial to understand how these methods work and how they can be used to motivate employees, challenge different perspectives and work towards a new solution. The general objective of this course is to provide you with knowledge and hands-on experience of service innovation and design. This course is designed to introduce you to state-of-the-art literature as well as a practical project challenge. You will get the opportunity to work in teams and create a service innovation by applying a range of tools that foster creativity. Additionally, you will further practice a broad range of skills including presentation, analytical, communication, teamwork, and project management skills while working on an actual case in sub- teams.
The program offers six courses taught in part by the staff of the Institute of Business Economics of Eötvös Loránd University, in part by professors from other European universities: 15-22 July Managerial Accounting Workshop Reading and Understanding Academic Papers in Global Marketing Business Communication Skills 22-29 July International Business Networks Economic Policy Understanding Financial Statements and Accounting Concepts Each course lasts one week and includes 25 contact hours. Courses start on Monday afternoon and finish the following Monday in the morning with an examination. (The examination is optional: those who do not wish to obtain ECTS credits do not have to take them.) In addition to the courses, the Summer University also offers exciting programs like evening talks by leading academicians and business personalities, visits to places of cultural interest Budapest abounds with and also opportunities to socialize.
This course is intended to introduce students to some significant debates within British film studies through a focus on three key areas underpinning the varied representation of London on film: landmark London as a cinematic city, the divergent spaces of London, and capital’s relationship to film genres. Major strands will include the relationship between London, the advent of moving images and the birth of the cinema industry; the cultural role of cinema within the capital through the importance of institutions such as Film London, the National Film Theatre and the British Film Institute: the cinematic portrayal of the capital and its intersection with particular genres, styles, filmmakers and historical periods; London as both ‘realist’ and ‘fantasy’ wonderland; the evolution of London (as relayed on film) as a thriving urban space marked by increased gentrification, cosmopolitanism and architectural redevelopment; and the recent restaging of London’s cityscape as the site for new forms of blockbuster cinema. Films screened across the module will explore both the tribulations of fictional Londoners such as James Bond and Mary Poppins, but also focus on its real-life inhabitants that have dually shaped and contributed to London’s own big-screen history as a cinematic city. Within each session, the course will draw on both historical critical material and current film studies writing to provide an overview of the evolution of discussions within film studies around British cinema (and its future). The wider concerns of theoretical writing about both London and its place within the Empire, and about the city within film as a potent symbol of modernity will form a persistent element of the course, as we carefully map in detail the cinematic landscape of the capital. By the end of the module, you should have: a firm grasp of British film history from 1896 to the present, both in terms of production cycles and contexts and in terms of relevant critical debates and movements. a clear understanding of the range of cultural material circulating in British culture and the ways in which these feed into the representation of the nation, and particularly of London, on the screen. had an opportunity to do independent research using major London-based resources such as the BFI Southbank and Mediatheque, as well as a range of museums, galleries and libraries. Students will have a clear grasp of the theoretical issues around the representation of the city and the relationship between screen images and images in other media, both official and unofficial.