Introduction to Marketing
The objective of this course is to introduce marketing as an important function of the organization. Its focus is to demonstrate marketing’s role and importance to the modern organization and the community.
At the end of this course students will achieve the following objectives:
1. To become familiar with the role of marketing within the organization and society.
2. To understand the nature of the environment within which the marketer must effectively operate.
3. To become aware of the range of tools available to the marketer to respond to changes in the environment.
4. Show how marketing can effectively assist the organization in meeting its objectives.
Midterm Exam : 30% <Assessment Type: Individual>
Final Exam : 35% <Assessment Type: Individual>
Group Project : 30% <Assessment Type: Group>
Class Participation : 5% <Assessment Type: Individual>
|Location||Seoul, South Korea|
27 Dec 2019 - 16 Jan 2020
|level||Bachelor / Undergraduate|
|Credits||3.0 Local Credits|
|Program fee||1,700,000 KRW|
|Accommodation fee||462,000 KRW|
|Extra information about the
Depending on the type of room, the housing fee ranges from 462,000 KRW ~ 770,000 KRW.
|Application deadline||22 November 2019|