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This program was offered in the past. This program might be offered again, but to be certain contact the organizing institution of this program. For current programs view all programs, or see the current offer by Amsterdam University of Applied Sciences.

Digital Brand Engagement

Amsterdam University of Applied Sciences

Due to the global coronavirus outbreak, the AUAS summer school 2020 has been cancelled. We hope to offer this course in 2021. Check or subscribe to our newsletter to stay up to date.


Consumers have more control over social media channels than over any other channel which means that brands really need to become more agile with their digital brand engagement practices. However, it is not always clear how customer engagement can be nurtured and measured.

The course offers you the opportunity to bring you up to speed with current and relevant academic developments in the field of digital engagement. Through interaction with different subject matter experts you will be approaching the topic of engagement from different angles.

By embracing your digital engagement research you and your team will cross the academic field with managerial implications in an assignment for MTV Europe in Amsterdam.

At the end of the course you will present your findings together with your project group. You will also visit MTV in the exciting building of Viacom International Media Networks located in the North of Amsterdam, which also includes networks such as Nickelodeon, Comedy Central, and  Branddeli.

Check the students portfolio at for more information of the kind of projects you will be working on.

Location Amsterdam, Netherlands
6 Jul 2020 - 17 Jul 2020
level Bachelor / Undergraduate
Credits 4.0 ECTS
Program fee 1,250 EUR
Accommodation fee 420 EUR
Extra information about the fee:
There is a discount of €50 for early bird (apply before 1 April) and for students coming from a partner university or students of the Amsterdam University of Applied Sciences. Housing costs are €420 for a double room and €465 for a single room. Apply before 1 May 2020 to be guaranteed of housing
Application deadline 1 May 2020
Entry requirements:
You are a student in a bachelor's (year 2 and above) or master's degree programme, or are a professional already working. You have basic knowledge of marketing. You are prepared to join an internationally diverse class. You have a good command of the English language at upper intermediate level – B2 in the Common European Framework of Reference.
Contact information: