Program archived

This program was offered in the past. This program might be offered again, but to be certain contact the organizing institution of this program. For current programs view all programs, or see the current offer by Amsterdam University of Applied Sciences.

Business of Sport Events and Music Festivals

Amsterdam University of Applied Sciences

Due to the global coronavirus outbreak, the AUAS summer school 2020 has been cancelled. We hope to offer this course in 2021. Check or subscribe to our newsletter to stay up to date.


Get empowered to chase a future career in Sport Events and/or Music Festivals. This summer course will bring you up to speed with trends and developments. Your team of dedicated lecturers will equip you with knowledge, insights and skills and introduce you to experts from their network. Visits and a weekend field trip make this Summer Course a truly unforgettable experience.

The specialized industries of Sport and Live Entertainment are more and more interlinked. Global brands like Heineken and Mastercard associate themselves with both Sport Events and Music Festivals through sponsoring and partnerships. They aim to achieve marketing goals by connecting with fans. Global leader of live entertainment is Live Nation with amongst others a portfolio of venues and music festivals. Cities like Tokyo (Olympics 2020), Paris (Olympics 2024) and countries like Russia (World Cup 2018) Qatar (World Cup 2022) have put themselves forward to organise global sport events. Global specialists like Burson-Marsteller Sport advise cities and countries on bidding strategies. Global marketing agencies such as Endeavor (former WME/IMG), Octagon and Havas sports and entertainment are hired by brands and organizers on both sport events and music festivals.

You will get some hands on experience via tasks and assignments. Our motto is co-creation. Enjoy the company of students from different cultural and study backgrounds.

This course is offered in a Regular (4 ECTS) and an Extended (6 ECTS) version.

Location Amsterdam, Netherlands
6 Jul 2020 - 17 Jul 2020
Levels Bachelor / Undergraduate
Master / Graduate
Credits 4.0 ECTS
Program fee 1,250 EUR
Accommodation fee 420 EUR
Extra information about the fee:
The fee for 6 ECTS is €1,645.00. There is a discount of €50 for early bird (apply before 1 April) and for students coming from a partner university or students of the Amsterdam University of Applied Sciences. Housing costs are €420 for a double room and €465 for a single room. Apply before 1 mei 2020 to be guaranteed of housing.
Application deadline 1 May 2020
Entry requirements:
You are a student in a bachelor's or master's degree programme, or are a professional already working. You have a good command of the English language at upper intermediate level – B2 in the Common European Framework of Reference.
Contact information: